Communicating more efficiently with the media is essential for any organisation, big or small. Good press contacts can increase your brand awareness and strengthen your company’s image. The perfect way to get your news picked up by the press is still a press release. That’s right, press releases are alive and kicking, and even in an era of new media and technology, they are still the best way to tell your story.
However, there are a few rules to follow when writing up a press release and a few elements that absolutely have to be included.
This guide contains all the tips and tricks you will need to write up the perfect press release:
- When to send a press release
- The most important writing guidelines
- The most common errors
- A template you can use right away
This guide was made possible thanks to almost 100 years of experience at Belga, the Belgian news agency, supplemented with insights from Lieven De Maertelaere and Philippe De Camps, the experts who give our ‘How to communicate with the press?’ workshops.